JDRT is an Australian brand founded by Joel Davis and Rhys Thomas, style enthusiasts who wanted to step outside the daily corporate grind. The inspiration for the brand is not simply to escape and to find excitement in something they love doing but also to create something that is individual, versatile and lasting. The boys were tired of affixing NATO straps to old watches and wanted something that they could wear everywhere and with everything – whether at work, a club, diving, a date – and this led to the launch of JDRT.
Born and raised near Sydney, Davis and Thomas are influenced by the cutting edge yet rustic, fast paced yet relaxed culture and environment. Duality is prevalent in the timepieces’ form and function and what sets the brand apart is the interchangeable bands and durability of the watches for the affordable price point. The watches have a fixed lug head that are 100m water resistant and sapphire scratch resistant glass. To top it off, the timepieces have Japanese movement and comes with two bands so you can be sure that they will serve you every occasion and last for seasons and trends to come.
The other thing that makes JDRT special is how the brand works with recyclable and biodegradable materials. The focus on longevity means that the timeless designs can be updated with seasonal bands which will continue to keep you stylish and relevant. The idea is to work different looks onto a single watch face with seasonal bands rather than purchasing new timepieces. This ingenious concept, alongside the packaging and production techniques, lead to a reduction in carbon footprint and a brand who cares about the environment as much as style is a brand worth noting.
When it comes to picking your first JDRT watch, the boys advise to buy the first watch face that catches your eye and match the bands in colours you would never normally wear. It is all about experimenting and discovering new looks. The timepieces have a classic and contemporary aesthetic so you can be sure that you will be making a statement in a chic French je-ne-sais-quoi more than a contrived manner.
Shop JDRT timepieces here