OHW? AW16 Mens Shoes
For AW16, men’s footwear brand OHW? (pronounced who if you are wondering) expands its range to include retro sports, directional sneaker-inspired style, advanced performance designs and more.
From the creative vision of two shoes professionals – whose passions are contemporary and functional footwear – OHW? shoes incorporate premium materials and this season includes waxy suede, hairy suede, neoprene, textured rubber and elastic, full grain and embossed leathers.
Monochrome colours like black, white, navy and grey are contrasted with an autumnal palette of oxblood, burgundy, taupe and olive, giving the range a sense of sophistication while keeping it interesting.
Going from OHW? SS16 collection into AW16, three new styles are introduced including Commando, Waterproof, and Glide, which is a more competitively priced range of high-top boots and sneakers.
The brand designs their footwear in the UK while production takes place in a Chinese factory that has been awarded several awards. Each pair of shoes highlights the craftsmanship and details include size markers on the uppers and hand-stitching in every pair.
For the AW16 campaign, the model adorns the footwear and is photographed hidden behind objects such as plants and umbrellas. It is an interesting visual approach and sure reflects the inventive aesthetics of OHW?