Palomo Spain Spring Summer 2017
It goes without saying that Palomo Spain is one of the very few menswear labels that’s pushing the boundaries with masculinity. The SS17 collection, Boy Walks In An Exotic Forest, is edgy yet sublime and features designs that capture the imagination, and ultimately challenge the status quo of menswear.
Born in Spain and now based in London, designer Alejandro Gómez Palomo graduated in Menswear Design and Technology at London College of Fashion. Influenced by the traditional aesthetic from the south of Spain, the range was also presented in his homeland during Madrid Fashion Week.
There are texture and drape from the use of elegant and fine materials and hats – a collaboration with milliner Betto García which round up the looks – in silhouettes that highlight the models’ svelte figure and details that showcase whim and intricate techniques. Palomo takes tradition and turns them into contemporary, gender blurring interpretations.
Colours like pinks, blues, lilac and greens and floral motifs are used throughout, tying in with the exotic forest theme. The press release describes the Palomo boy as someone who “starts a magical trip to the unknown, to a dream world where reality loses its meaning and becomes diluted in a pyschodelic fantasy” and the show achieved in representing this playfulness.
The show’s venue – Museum of Lázaro Galdiano – further captured the imaginative theme, where models meander through the garden against the backdrop of foliage and illustrated banners.
Palomo Spain is not for the average men but for guys who are bold when it comes to style and dressing. While it’ll be interesting to see how this collection and Palomo’s aesthetic will translate from runway to street, it goes without saying that this is one of the SS17 collections from an independent designer making a statement.