Munsoo Kwon SS17
The show notes of Munsoo Kwon’s SS17 presentation indicated that this collection was inspired by San Francisco – the city where he studied fashion in the early 2000s – and I was keen to see how that would have translated.
Opening the show with Tony Bennett’s I Left My Heart In San Francisco and wrapping up with Scott McKenzie’s San Francisco (Be Sure to Wear Flowers in Your Hair), including models literally wearing flowers in their hair, Kwon succeeded in creating a nostalgic mood on the runway.
Rich burgundy juxtaposes with soft pink hues while irregular polka dot pattern and leopard print round up the relaxed silhouettes, an aesthetic that the Koreans have become renown for and was ubiquitous at Hera Seoul Fashion Week SS17. The motif of Cupid’s Span is also prominent on blazers and tops.
Like his previous collections – which often highlights a combination of streetwear and luxury – there is something romantic yet quietly defiant, about the SS17 range. In fact, this season sees Kwon get bold with the inclusion of pieces like leather jackets emblazoned with “Peace Is Cheaper” and pyjama-style wool suiting.
Kwon has previously worked with menswear brands like Helmut Lang, Robert Geller and Thom Browne before he released his debut collection in AW12. He focuses on proportion to ensure that the garments lend an impeccable fit while instilling his own unique detailing.
Named one of the International Woolmark Prize finalists in 2015, Kwon’s brand is steadily garnering more global interest from press including GQ and Vogue.