D. Gnak SS16
D. Gnak is a Korean menswear brand founded by Kang Dong Jun in 2008. Renown for blending Western tailoring with a relaxed style that’s prevalent in Korean menswear, the SS16 collection continues the innovation between street and formal wear with Kang’s twisted details.
Showcasing a muted palette of light greys, opulent navys , off-whites and blacks, the clothes are a deconstructed amalgamation of soft tailoring and classic silhouettes with an edge. The fabrics are supple, presenting a laid-back silhouette while the clever juxtaposition of cuts and structures against styles like blazers and elongated shorts highlight Kang’s signature style.
The brand debuted its first collection at Seoul Fashion Week and has garnered global recognition and international stockists over the years. For SS16, the collection was presented at Milan Fashion Week to glowing success.
Presented at the Art Nouveau Castiglioni Palace, the staircase’s biomorphic motifs complimented the garment’s phoenix and dragon accents. The styling of the show and the campaign introduces bold layering with minimal grooming save for gold paint which embellished the models’ faces.
Trained at New York’s Parson’s School of Design, the name D. Gnak expresses Kang’s interest with disruption, eclecticism and experimentation. As much as the anagram name reveals a deconstructed aesthetics, it also gives a sense of mystique, allowing wearers to demystify and engage with the clothes.
The importance of customers’ opinions and feedback are crucial as Kang believes this is the only way to grow a directional brand like D. Gnak. His ultimate vision for the brand is merge the underground and mainstream, and take popular avant-garde fashion and turn it into the norm.