Asket Wardrobe Basics

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Finding basics might sound like the simplest task when it comes to clothes shopping but as it turns out, it can be as challenging as buying a gift for your picky partner. The three key things when it comes to buying wardrobe essentials are price point, quality and fit and that’s where Asket fits in.

Positioning itself as a menswear label with one permanent collection and 15 revolutionary sizes, the Stockholm-based brand has, over the course of a few months, expanded its range to include classics like t-shirts, polos, oxford shirts and jumpers.

Established in January 2015 by Jacob Dworsky and August Bard Bringéus, Asket manufactures in a family-owned factory in Portugal and uses quality fabrics like Egyptian cotton, heavy Oxford material and luxurious cashmere so you’re guaranteed a garment that is as comfortable as it is durable.

While availability in size range has become more widespread as more brands jump onto the XS and XL bandwagon, Dworsky and Bringéus go a step further to include lengths in its sizing. A common approach for denim, the different lengths can now cater to a variety of body silhouettes and personal preferences.

Asket, like many young brands who believe in democratic pricing, focuses solely on e-commerce and offering its customers the craft of a garment, not its logo. Cutting out the middlemen, traditional marketing and physical stores mean that the founders can provide quality basics without the exorbitant price tag.

With more styles in the pipeline including chinos, there’s never been a better time to invest in quality and affordable wardrobe essentials from Asket. Working with a few styles mean the brand can focus on refining their pieces so if you return to get another shirt or jumper, it will be even better than the last.

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Street Style Poser
About me

Henry Ng is a writer, photographer, stylist and consultant. Henry found success owning his own menswear label, Orri Henrisson, before moving into digital marketing where his creative and strategy skills are highly sought after. Henry’s passion for menswear and travel saw him launching Street Style Poser. Henry loves all things bright and colourful, karoke, Kristen Wiig, and salted caramel anything!


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