Established in 2013, 3.Paradis is a luxury streetwear label founded by designers Emeric Tchatchoua and Raymond Cheung. Their AW16 collection, titled “0.6: Rusted Mirrors,” draws inspirations from punk culture and martial arts, and the end result is a selection of separates in oversized and elongated silhouettes with bold details. 

The pair reworked plaid shirts, new age poncho, luxury kimonos, leather perfecto jacket, many of which draw strong influences from the Japanese culture. The pieces feature predominantly a muted palette of black, white, grey and secondary splashes of blood red and denim blue, merging both warm and cool elements to the collection.

Tchatchoua and Cheung have been long-time friends, and after a trip around Europe, they got together and introduced their aesthetics to the world. The pair reinvent conventions that challenges the status quo of menswear – there are no rules and boundaries to their design.

The focus on luxury is prevalent in the attention to details and quality but what makes 3.Paradis different from many streetwear labels is its distinct and trendsetting pieces that emanate from cross cultural references.

3.Paradis bridges the different aesthetics and the designers challenge the definition of style and elegance, which will continue for seasons.