Mismo SS16 Briefcases and Luggage

Mismo mens SS16 tote bag, Australia mens blog

Started back in 2003, MISMO is a Danish brand that came about when Adam Alexander Bach and Rikke Overgaard decided to provide travellers and city dwellers with versatile baggage. Its first collection debuted in 2006 and after a decade, the duo continue to drive the brand in an entrepreneurial manner as opposed to a traditional path.

The SS16 campaign is shot in Zealand, Denmark, in a summerhouse built in 2000. As a space for artists who want to work in a serene environment with a view, MISMO is drawn to the lush landscape and architecture of the house. The brand finds the contrast and balance between both to be inspiring. 

The summerhouse, built by Henning Larsen Architects, was the smallest project for the agency but received the most attention and coverage. It only made sense that MISMO features the location for this campaign.

This latest collection is a mix of contrast, texture and agility where sturdy nylons and solid leathers are paired, and graphic surfaces are characterised by different panels. To celebrate the spring season, MISMO introduces a woven jacquard wave pattern that is reminiscent of sea waves.

This season includes new style like the M/S Everything duffle which will be great for spontaneous trips, the M/S Beach tote that is perfect for beach season, and the sleek M/S Capsule will keep your valuables safe.

There’s many cross cultural elements to the brand – it’s a Danish brand with a Spanish name and the styles are produced in Istanbul with fabrics from Italy. The duo’s ethos is to ensure all aspects of the brand contributes to the greater good and this is why the MISMO has continuously produced charming elegance.

Mismo BEACH TOTE - BLUE WAVES-OCEAN BLUE/CUOIO mens tote bag, Australia mens blog Mismo OAT HERRINGBONE/CUOIO mens tote bag, Australia mens blog
Mismo OCEAN BLUE/CUOIO mens tote bag, Australia mens blog Mismo CARPET BAG - BLUE WAVES/CUOIO mens tote bag, Australia mens blog
Mismo mens bag, Australia mens blog Mismo mens bag, Australia mens blog

Mismo mens backpack, Australia mens blog

Street Style Poser
About me

Henry Ng is a writer, photographer, stylist and consultant. Henry found success owning his own menswear label, Orri Henrisson, before moving into digital marketing where his creative and strategy skills are highly sought after. Henry’s passion for menswear and travel saw him launching Street Style Poser. Henry loves all things bright and colourful, karoke, Kristen Wiig, and salted caramel anything!


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