Ted Baker's SS15 menswear and womenswear collections are an escape into a fanciful selection that bursts into life with flashes of bold print, strong textured fabrics and vivid colours. Titled “Pinch Me”, the collection was presented at Andrew Boy Charlton pool Sydney and the location choice was reminiscent of the warm and hazy mood as captured in the lookbook and the set-up cleverly reflected the vibrant colours and prints.
The menswear selection is a paradise of striking colour blocks and bold hues and prints in camouflage and leopard, printed onto accessories and footwear. This season, Ted Baker continues its smart-yet-stylish approach with relaxed layers, casual knitwear and smart, formal pieces. The distinct trait that differentiate clever menswear design is detailing and Ted Baker knows how to inject details into its clothing and accessories to give consumers that point of difference. What seemingly appears to be a pair of regular chinos showcases a thoughtful contrast when the hem is turned out.